Linky Dink helps content creators put their content in the calendars of their fans. Perfect for 30-day fitness programs.
Screenshots
Users could save links to YouTube videos to their calendars
Creators had a dashboard to create a series of videos
Results
SHUT DOWN
Linky Dink landed some high-profile customers (e.g. Yoga with Adriene) but could not attract a sufficiently large customer base.
Lessons
- Finding first customers through cold outreach is a slog: around 0.5% conversion on cold outreach
Technology tested
- Vue3
- Vite
- AWS Cognito user management
- Stripe Checkout
Lean canvas
Problem
- YouTubers need repeat viewers for evergreen content; notifications only happen for new content
- Fans want to follow a whole series (e.g. 30 days of yoga)
Solution
- Creators can create a 'series' of links
- Fans set their time preferences
- All links are added to the user's calendar
Key metrics
- Number of link clicks (total and per creator)
- Number of series added to calendars
- Number of creators
Unique value proposition
- One link => full series engagement
Unfair advantage
- Simplicity
Channels
- YouTube descriptions and comments
Customer segment
- Fitness youtubers
- Fitness youtuber fans
Cost structure
- Tech costs: domain, serverless functions. <$500/year until profitable
- Processing fees: 5%
Revenue streams
- Subscriptions: $5/month per creator