A daily email digest to help professionals prepare for meetings.
Screenshots
Results
INACTIVE
Some people loved Rupert2000, especially that relevant information was delivered directly to an email inbox instead of an app or website. However, very few cared enough to pay.
Lessons
If you are not directly helping people make/save money, it’s very hard to charge money.
Technology tested
- A jungle of APIs: Google Calendar, email, search
- Serverless: SQS, Lambda
- Front-end: Vue, DaisyUI
Lean canvas
Problem
- People want to know who they are meeting so they can prepare appropriately
Solution
- Daily emails with meeting summaries
- Sign-up and configure on a simple webpage
Key metrics
- Acquisition funnel (click, create account, connect calendar, billing details, pay)
- Number of users
- Retention
Unique value proposition
- One-liner profiles delivered to your email
Unfair advantage
- Have own cheap service for contact enrichment
- Simple
Channels
- Paid marketing
Customer segment
- Outward-facing professionals, e.g. sales, consultants, investors
- Busy people that live by their inbox
Cost structure
- Marketing: $0.50 per click, 5% conversion ($10 CAC)
- Contact data: $0.02 per contact, approx $1/month per customer ($12 annually)
- Tech costs: domain, serverless functions. <$500/year until profitable
- Payment processing fees: 5%
Revenue streams
- Monthly subscription: $3.5 per month ($35 per year, 1:1.6 CAC/LTV)