ACTIVE OPEN SOURCE
Interactive driver trees
Overview
Driver trees are a common tool for management consultants, and a less common tool for sales demonstrations.
Technology
- Front-end: vanilla JS
- Back-end: Node, Postgres
- Integrations: Stripe
Lean canvas
Problem
- Qualitative value driver trees are difficult to iterate and interact
Solution
- A web site for users to create driver trees using text (or, later, a helpful editor) and can share as embeddable html widgets
Key metrics
- Number of trees created
- Number of unique users
- Number of trees shared
Unique value proposition
- Simple, interactive, embeddable VDT widgets
Unfair advantage
- Personal network of ex-consultants
Channels
- First step: McKinsey WhatsApp group
- Search?
Customer segment
- Ex-consultants in B2B sales environments
Cost structure
- Tech costs: $20/month
- Advertising: $100/month
Revenue streams
- Premium usage-based: $5 for an extended, shareable link